Yurei Vintage Washed Frayed Fleece Hoodie
$60.00
YAOKI / Drop 01
Get back
up.
For the underdogs. Rooted in faith, shaped by service, and inspired by life outdoors.
Explore Drop 01
YAOKI / Drop 01
The first drop.
YAOKI takes its name from the Japanese saying “fall seven times, get up eight.” It is a reminder for anyone who has felt knocked down, counted out, or ready to quit: your story can keep going.
Faith in Jesus is at the heart of YAOKI. Proverbs 24:16 speaks of the righteous falling seven times and rising again. That conviction gives this brand its purpose.
Founded by an Army veteran raised in country life. Hunting, fishing, rodeo, and the people who keep showing up shape our artwork.
For the ones who get back up.